A Successful Practice Development Program
For Mental Health Professionals
By James J. De Santis, Ph.D.
Copyright 1998 by James J. De Santis, Ph.D.

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Advantages of the Approach

Faster practice growth than word-of-mouth
More local contacts than guild associations
Fewer impulse referrals than yellow pages
More reliable than managed care contracts
Lower cost than promotional mailers

What Readers are Saying

"Presents a new perspective on marketing a practice, a great idea."

"Comprehensive. Packed with information and personal experience."

"Clear, well organized, easy to follow step-by-step guidance--truly

Click here to read a review of this book.


Traditional approaches to practice development are failing in an increasingly
competitive healthcare marketplace. No book or class better shows you how
to develop a comprehensive marketing platform that is an enjoyable method
for deploying many practical, ethical, cost-effective promotional ventures.

Dr. De Santis's program was developed from a prototype field-tested for five
years. At its heart is a new concept that outflanks other approaches by
more accurately reflecting real patterns of clinical practice development and
referral. This new marketing system leads you toward the objectives you
want most--a busy practice, respect from colleagues, and financial

Complete Development Pack Contains All The Tools You Need

Paper version: 226-page 8x11" ring-bound instruction reference manual
including 35 sample forms

Electronic version: CD-ROM: includes complete text and all sample forms,
readable with Acrobat Reader

About the Author

After graduating from the University of Southern California with a bachelors
degree in psychology, Dr. De Santis earned his M.A. and Ph.D. degrees in
psychology from the California School of Professional Psychology, Los
Angeles campus, completing his education in 1985

He was licensed in 1988 and entered private practice in 1990. His private
practice is located in his hometown of Glendale, California, a suburb of Los
Angeles. In 1992, Dr. De Santis founded the Glendale Area Mental Health
Professionals Association, an organization of over 100 mental health
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