A Successful Practice Development Program For Mental Health Professionals By James J. De Santis, Ph.D. Copyright © 1998 by James J. De Santis, Ph.D. Click here to place an order. Advantages of the Approach Faster practice growth than word-of-mouth More local contacts than guild associations Fewer impulse referrals than yellow pages More reliable than managed care contracts Lower cost than promotional mailers What Readers are Saying "Presents a new perspective on marketing a practice, a great idea." "Comprehensive. Packed with information and personal experience." "Clear, well organized, easy to follow step-by-step guidance--truly excellent." Click here to read a review of this book. Synopsis Traditional approaches to practice development are failing in an increasingly competitive healthcare marketplace. No book or class better shows you how to develop a comprehensive marketing platform that is an enjoyable method for deploying many practical, ethical, cost-effective promotional ventures. Dr. De Santis's program was developed from a prototype field-tested for five years. At its heart is a new concept that outflanks other approaches by more accurately reflecting real patterns of clinical practice development and referral. This new marketing system leads you toward the objectives you want most--a busy practice, respect from colleagues, and financial success. Complete Development Pack Contains All The Tools You Need Paper version: 226-page 8½x11" ring-bound instruction reference manual including 35 sample forms Electronic version: CD-ROM: includes complete text and all sample forms, readable with Acrobat Reader About the Author After graduating from the University of Southern California with a bachelors degree in psychology, Dr. De Santis earned his M.A. and Ph.D. degrees in psychology from the California School of Professional Psychology, Los Angeles campus, completing his education in 1985 He was licensed in 1988 and entered private practice in 1990. His private practice is located in his hometown of Glendale, California, a suburb of Los Angeles. In 1992, Dr. De Santis founded the Glendale Area Mental Health Professionals Association, an organization of over 100 mental health professionals.

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